Stop Doing Things People Hate (Do What They Love Instead)

It’s no secret that dev teams often struggle with usability. Despite providing powerful functionality, we can also make digital products people intensely dislike, and sometimes even hate.

If our new app annoys people, confuses them, or slows them down, they won’t focus on the brilliance of the software, they’ll only see a product that gets in their way.

How do we become heroes instead of villains in the eyes of our users? How do make products people enjoy and even love? The first step is simple: Stop doing things they hate.

In this session, we’ll review the interaction patterns that aggravate and vex users the most. In each case we’ll explore what you can do differently. Before you know it, your products will get a whole lot better, and your users will love you for it.