Next.js: Build a State-of-the-Art E-commerce in Fullstack React

In today’s technical landscape, building a modern website means tackling diverse challenges—such as responsive performance, SEO, authentication, localized CMS content, and secure data fetching—all while delivering an interactive, state-of-the-art user experience.

Historically, combining all these features in a maintainable and extensible solution has not been easy. That’s where Next.js comes in as a true gamechanger. It offers a turnkey solution for setting up a fullstack React application, complete with out-of-the-box support for TypeScript, the full React component ecosystem, and modern web performance optimizations.

In this session, we’ll explore how Next.js makes it effortless to get started and keep high productivity as the project grows. We’ll dive into real-world scenarios from a state-of-the-art e-commerce platform—drawing on the speaker’s experience launching a leading European e-commerce site—to reveal how Next.js seamlessly addresses the complex technical demands of modern web development.